SearchLine, brought to you by DIRECT and Multichannel Merchant Magazines, is a weekly e-newsletter devoted to best practices in search engine marketing with regular reporting on the tools and technology necessary to do the job.
Each Issue Covers Three Main Components:
- Best Practices: How to choose and obtain key words, work with search engines, conduct their own search engine optimization, and serve potential customers who visit readers' sites. Case histories and statistical research are provided as appropriate.
- Analytics: Determine return on investment for key words and search engines.
- Tools: Software necessary to administer and analyze search results, conversions and ROI. SearchLine covers the actual products and gives analysis on the good, the bad, and the ugly.
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